The client sought a refreshed look and feel for Cornetto’s Instagram to enhance engagement and better connect with a younger audience.
Role and Contributions:
I worked on this project briefly, focusing on revamping the brand’s IG handle by leveraging Valentine’s Day, the Holi festival, and launching a new flavour. My main tasks included coming up with campaign ideas, incorporating team feedback, and writing all the copy. I also experimented with trending formats and design concepts, repurposed existing content, wrote scripts, and created interactive and engaging posts.
The result?
—a vibrant and engaging Instagram presence that resonated with the target audience.
Valentine’s Day Campaign
For the Valentine’s Day campaign, we published a sequence of captivating content pieces for the seven days leading up to the occasion. The ad video, showcasing actress Alia Bhatt, served as the concluding content to wrap up the campaign, strategically positioning Cornetto as the symbol of Valentine. Here I worked with the team to develop a catchphrase that captures the campaign’s main idea.
Throughout the campaign, we aimed to position Cornetto’s chocolatey tip as the ultimate symbol of love.
Engaging Stories Promise Day
More creative stories and post ideas for BAU
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