Campaign #FitCheck
Campaign Brief
Do: Launch the new range of Lee Cooper jeans
To: Different people of the young demographics
By: Showcasing the different fits through static posts and reels
Our approach:
We featured the diverse fits from the range each of which has its own relatable name under the hashtag #FitCheck. Every post highlights a denim fit and describes its personality, making it easier for the audience to find their perfect fit. Post-launch, we wrapped up the campaign with some CTA statics and reels for engagement.
Apart from the campaign, I also contributed to the BAU posts for the brand’s Instagram. My key responsibilities included coming up with cool ideas to showcase different products from our catalogue and covering a range of content themes to keep things interesting. Once the creative head gave the thumbs up, I teamed up with designers to bring those ideas to life visually, all while crafting content that speaks to our audience in a friendly and engaging way.
Celebratory posts centred around Friendship Day and Youth Day.
