In managing Strathclyde Business School’s social media, my primary focus revolved around crafting compelling copy for the school’s Instagram and LinkedIn handles. I collaborated closely with SocioLoca’s social media team, receiving detailed briefs, and frequently connecting with clients via Teams to ensure a thorough understanding of their needs.
The brief: To: Elevate awareness of Strathclyde Business School’s initiatives among potential students. Who are: Business executives, CEOs, entrepreneurs, and similar demographics. By: Showing SBS’s accomplishments, success rates, student testimonials, and other unique offerings.
Our approach:
Emphasising Strathclyde Business School’s accomplishments, rankings, proven success, student endorsements, and unique attributes to engage our audience. So, we created several content pillars spotlighting various facets and activities of the business school. Have a look!
Engaging videos featuring a diverse array of alumni speaking directly to prospective students, providing added credibility and offering an exclusive glimpse into the SBS experience.
Informative posts to highlight the SBS’s accreditations, rankings, scholarships, and unique offerings.
CTAposts to encourage people to sign up for an open day.
Celebratory posts to create content around holidays.
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