In addition to managing Thar, I also handled Mahindra Auto Global, which shines a spotlight on Mahindra’s international presence. While Thar embodies rugged adventure, Mahindra Auto Global required a strategy that celebrated its expansive global reach and popularity.
For this, I crafted monthly content lineups featuring user-generated content from around the globe, engaging interactive posts and stories, and dynamic campaigns showcasing Mahindra’s latest activities. This strategy ensured Mahindra’s worldwide community stayed informed about the brand’s continuous growth and achievements.
Additionally, I collaborated closely with other Mahindra teams to plan and cross-share campaign content across the brand’s various social media platforms. Here’s a campaign I worked on in collaboration with the Mahindra Australia team that showcases the brand’s SUVs in action at the Glasshouse Mountains in Australia.
The brief:
Cross-share and repurpose content from Aussie Adventure to emphasise and highlight Mahindra’s strong presence in Australia.
Our approach:
We put together a series of visually striking countdown videos and static posts. Collaborating with the lead designer for the brand and the client from the Mahindra Australia team, we added natural elements to each countdown and paired them with bold, dynamic copy. The result was an electrifying visual feed that built anticipation for the #AussieAdventure, a wild off-roading event showcasing the prowess of Mahindra’s SUVs in the Australian outback.
Sharing User Generated Content
Informative videos and carousels
Engaging posts
Topical posts
Campaign 2
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