As a copywriter with Flying Cursor Interactive, I steered the social media content for two prominent Indian automobile brands—Mahindra Thar and Mahindra Auto Global.
For Thar, the iconic Indian 4×4 off-roader, I provided the monthly content strategy that included utilising UGCs, crafting campaign ideas around important days, promoting the official merch, and developing content around the latest happenings.
Additionally, I highlighted major events and collaborations of Thar with magazines and influencers on several occasions. For any campaigns and major films, I was a part of the brainstorming team and was responsible for developing video scripts. I also gave design inputs and film visual ideas and wrote ad copies for Thar. Take a look at some of the blood, sweat, and tears!
Awards & Mentions
Republic Day Campaign
The Brief:
Everyone wants to be a part of the Thar nation. To leverage the feeling that the Thar evokes on Republic Day.
Our Approach:
Calling out people to be a part of the Thar Republic and sharing a picture of their 4×4 to get featured. The campaign received a great response from all over India that went up as a carousel+grid on the page.
UGCs
The Thar Legacy
To celebrate 72 years of the brand Mahindra, we created this video that had to be posted on all the channels of the brand. For this video, I contributed to the voiceover script and worked with the team on developing the video idea.
Merchandise Promo
Thar on celebratory themes
Reposts
Reach out!
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